AwEsome Finds Finder

Searching for the perfect gift is always a challenge, and dealing with advertisements is often an annoyance. There are plenty of “gift finder” tools out there, but they’re dry, dull and often lead to the same set of products. Lame.

With the Awesome Finds Finder, we set out to create a quick and fun way to find something special for kids, teens and adults. Using a Buzzfeed-style questionnaire we asked guests to start by picking an emoji that best describes who they’re shopping for, asked a few more fun questions, and then served up a highly curated selection of gifts. Enjoyable and helpful? What a concept.