Back to School | Social & DIgital 

Target’s 2016 Back-to-School campaign was all about celebrating kids' potential, so naturally kids helped steer every element of it—from kid directors to writers and illustrators to music. We had an opportunity to create a series of social executions that tapped in to the spirit of kid-made creative and drive traffic to our Back-to-School categories.

To showcase Target’s Back to School products, grade-schoolers to put clothes, gear and supplies to the test.

Our Creative team produced 10 shoppable videos, including a Facebook Canvas ad, Linkshares and Instagram Carousel ads.

Key metrics:
10M video views
500M impressions
Drove 18.5M visits to