Target FAnnybasket 

The goals for Target’s first-ever April Fool’s Day campaign: create content that stands out, drives brand love and tells Target’s story of innovation in a fun way. Our solution: The Fanny Basket, the love child of a shopping basket and a fanny pack. The campaign featured a Buzzfeed “leak,” product-launch video, and real-time content tailored to each of our brand’s social channels.