With Snapchat becoming one of the most effective ways to connect with our Millennial audience, Target was looking for just the right moment to launch into the platform. The Target #MoreMusic campaign was set to host a LIVE concert during the Grammy Awards. Our goal was to provide #MoreMusic, and our Snapchat approach was a perfect fit. We gave our Snapchat audience #MoreMusic with a firsthand, behind-the-scenes look at the whole concert taking shape.  

Day One / Story One - was all about teasing the fact that we were in Las Vegas for a big musical treat. 

Day Two / Story Two - was all about a behind-the-scenes view that couldn’t be beat.

While we were there, we created all-social content released during the event, including Facebook, Twitter and Instagram, bringing #MoreMusic to all of our followers, Snapchat and beyond.

Friday's Snapchat story teasing that Target is bringing #MoreMusic with a special performance.

Sunday's Snapchat story ramping up to Imagine Dragon's performance.