We all know that along with the holiday season comes the pressure to not only buy the right gifts, but to get the best deal. And with an ever-increasing number of promotions and offers, there was a clear opportunity to help our guests keep track of them all—and to do it in a fun way that “doesn’t suck.”

With the Spectac-u-later, we created a tool that gathered all our best deals and promotions in one easy-to-scan and engaging mobile unit. Guests were able to swipe through and take advantage of current offers instantly, while saving future deals directly to their calendar. This custom functionality allowed them to get a reminder when that deal was available.